Carina Legl
Solution Manager at SAP
About
Carina Legl is with SAP since 2017, working in various roles of solution management and business development and strategy with focus on sustainability for consumer industries. Carina’s strong passion for sustainability is demonstrated through her commitment to collaborating with industry, academia, and non-profit organizations, while focusing in her part-time doctorate with Edinburgh Napier University specifically on circular economy in the fashion industry.
About SAP
At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment.
Further
Find here the Linked-in Profil of Carina Legl
Further information about SAP
Find here the Linked-in Profil of SAP
Challenges
The fashion industry faces social, environmental, and economic sustainability challenges, with issues such as unsafe working conditions, carbon emissions, waste crisis, and inadequate waste management. A Digital Product Passport (DPP) addresses these challenges, aiming to share essential sustainability and circularity information across industry stakeholders and empower consumers to make sustainable choices. The DPP requirements cover various aspects of the product life cycle and create the need for innovation management in areas like brand-customer interaction, authentication, warehouse management, and demonstrating sustainability's impact on business. The goal is to create a circular fashion value chain while ensuring compliance and maintaining or growing profit margins.
How can AI-driven analysis and algorithms optimize pricing strategies for pre-owned fashion items and goods in the resale market, considering various factors such as market trends, consumer behavior, product condition, stocks, and demand fluctuations, to ensure competitive pricing and maximize profitability?